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robby

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Made in Japan [Jan. 20th, 2011|09:04 am]
robby
In the world of HIV prevention, some new campaigns, new videos get picked over, critiqued and dissected for days. This one, Little Taiko Boy, has got a lot of press.
http://www.youtube.com/watch?v=r89Y6-Xf3n0&feature=player_embedded

It's is homo-erotic, and not overly explicit, but this one warrants a NSFW warning. Similarly, the language is not suitable for most workplaces. Otherwise, turn up the volume; it has a great soundtrack.

I’d be curious what those who don’t work in the field think about the effectiveness of this video – why it works or why it doesn’t.

Curious about what’s been said about it over on PositiveLite? See my column here or our new blogger Mark S. King (of My Fabulous Disease fame)’s post here.
LinkReply

Comments:
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[User Picture]From: ruralrob
2011-01-20 04:35 pm (UTC)

Re: Good Campain

Good input. Thank you, my friend.
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[User Picture]From: felixchaser
2011-01-20 04:52 pm (UTC)

Good Campain

think is an explicit video!! no words to say, just Do It , like nike spot says!! its life , and no matter what , love with precaution is better than nothing !!. I think is a good way to be conscious of ill.

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[User Picture]From: vasilatos
2011-01-20 03:24 pm (UTC)
straight out of the box, my first reaction is that it is remarkably clever, beautiful, artful, and droll! I like it.
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[User Picture]From: ruralrob
2011-01-20 04:36 pm (UTC)
It sounds a lot like me!

:-)
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[User Picture]From: ciddyguy
2011-01-20 03:58 pm (UTC)
This is wonderful and shows that you don't need to do scare tactics or the other tried and true cliches to get the message across and do it with a sense of humor too.

Also, I agree, it's very well done and thought out too.
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[User Picture]From: ruralrob
2011-01-20 04:38 pm (UTC)
Glad you "got" it. This is sex-positive programming as opposed to fear-based, which has kind of gone out of fashion, mostly becasue it doesn't work.
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[User Picture]From: ruralrob
2011-01-20 08:46 pm (UTC)
Good feedback, thanks. I'm glad you liked it.
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[User Picture]From: zyzyly
2011-01-20 05:25 pm (UTC)
I thought it was very clever and effective. The message is subtle, and it doesn't try to beat you about the head and shoulders. I loved the soundtrack. I also thought the entire thing was quite entertaining.
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[User Picture]From: ruralrob
2011-01-20 08:47 pm (UTC)
Good to hear. Thanks. I agree about the entertaining thing. The four minutes, which is very long for a prevention message, goes by very quickly.
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[User Picture]From: zyzyly
2011-01-21 05:01 am (UTC)
It is kind of long, and I thought I wouldn't want to watch all of it, but it kind of unfolds into something really interesting, and I wanted to see where it would go.
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[User Picture]From: theotherqpc
2011-01-20 05:46 pm (UTC)
high production values, doesn't wag fingers at the audience, celebrates the sleazy fun of public sex instead of admonishing it.
it turns on rather than turns off.
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[User Picture]From: latestarter
2011-01-20 06:45 pm (UTC)
Very well done, with a sense of humour, and intriguing enough to keep me watching to the end. Gets the point across.

An aside on the setting....

Back in the late 80s (when I wasn't out), I visited a supplier in Shinjuku for my work. His business had started there a hundred years before the city's red-light district grew up around it. At the end of the day, after the obligatory drink and meal with his staff team, he pointed out all the red lights in the surrounding towerblocks and in his broken engrish asked if I wanted to visit the "f**ky shops".

I politely declined the offer.
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[User Picture]From: ruralrob
2011-01-20 08:51 pm (UTC)
Haha. It looks kind of a sleazy area. Not that there's anything wrong with that.

;-)
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[User Picture]From: ruralrob
2011-01-20 08:47 pm (UTC)
That's called sex positive, which good prevention messaging has to be nowadays..
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[User Picture]From: theotherqpc
2011-01-20 09:38 pm (UTC)
as a proud piggy and joyous unrepentant slut, i'm quite familiar with the term "sex positive" ;)
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[User Picture]From: unbleachedbrun
2011-01-20 08:07 pm (UTC)
Hmm. Everyone's so positive about it.....I thought it was really kind of strange. Pretty visual images, but I don't know that I would watch the thing through were I to run across it unexpectedly on the television....especially once that odd "goddess" started fading in.
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[User Picture]From: ruralrob
2011-01-20 08:37 pm (UTC)
Good input. There are few campaigns that will please everyone, and your reaction is as valid as anyone's. Thanks.

I sometimes wonder myself whether campaigns like this can be almost too subtle, or too low key.
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[User Picture]From: brendamom
2011-01-21 02:46 am (UTC)
I have thought on this all day.
You do realize that I live in Kansas. I hope you realize that we now have a Governor that doesn't even believe in public education, let alone health care..or Arts....uh, subsidized in any way,,,
You can imagine my political battles. He suggested yesterday that we get photo ID cards to vote.
I hope you see, that I am holding back on my government critiques. It has become so impossible, I don't know what to do. Lawrence Kansas is united. We have become a shameless place. So Liberal.
So MY viewpoint is from a very different place.
The Japanese video is so urban. So casual about sex. No worse than perfume commercials for women.
This commercial will contact some people with casual sex on their mind. For this it is good.
But maybe it is too enticing? TOO erotic?
There are Brokeback Mountain boys here, too. It might fly with them. Or NOT. But I think as a commercial could fly in Kansas City.
I have a very conservative state, I do what I can.
With our current governor, I think the western counties will, eventually, smell a skunk
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[User Picture]From: ruralrob
2011-01-21 03:06 am (UTC)
What a very intesrtsing perspective. You highlight an issue that many communicators have to face, and HIV prevention workers are no exception. That is how to appeal to a non-homogenous (gay) population, one with demographics all over the place. Typically this is dealt with by realizng that one size does not fit all. A variety of approaches are tried to reach a variety of demographics.

So this particular vidseo strikes me as appealing to a young, urban, hip audience. Typically other campaigns are crafted to reach other audiences. So - if your Brokeback Mountain boys don't catch this one, hopefuilly a different message will.
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[User Picture]From: zancro
2011-01-21 08:22 am (UTC)
Happy Upcoming Birthday.
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[User Picture]From: ruralrob
2011-01-21 02:36 pm (UTC)
Why, thank you!
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